The number of Web Design Agencies in Malaysia has risen exponentially. There is a good chance that if you are here today you must be wondering “which one is the right one for me?”. Before that let’s make one thing clear, web design agencies are increasing only because there is a great demand for them. We are moving into an era of digitalisation where there is an increased dependency on technology.
This increased dependency has called for higher standards in User Interface and User Experience. People generally appreciate an easy, simple, and clean experience when using websites and apps. On contrary, they HATE complicated, clunky websites that are riddled with buttons and pages. Therefore, websites with poor design principles tend to put off customers rather than attracting them.
Over the years, we have encountered a fair number of clients who, before working with us, had contracted with other agencies but had to abandon their project because the quality was not up to par. One Digital Studio sympathizes with clients that have had to endure this ordeal, therefore we would like to share with the world today six aspects to consider when deciding which web agency to go for:
1. Check The Office & Location
This first point may not be obvious but is often neglected by many. What has the office and location got to do with websites you may ask? The answer is business credibility – is the agency having a legitimate business? Some of us have received emails from various agencies offering web design services at attractive prices! But these very attractive prices come with a terrible cost; they may either produce a poor-quality work or even run away with your deposit. Businesses in Malaysia must be registered under Suruhanjaya Syarikat Malaysia (SSM) Hence, we emphasize to check their office on Google Maps, an established agency is trustworthy.
2. Identify What Are Their Services & How It Can Fulfil Your Requirement
Sometimes, your digital marketing needs may not be limited to web design. As our previous articles have discussed, web design is only the window into your business. Without SEO efforts or Social Media Marketing, your website may get lost at page 100th of Google Search. Hence you may need to engage with a Web Designer, Social Media Marketing, Photographers, and various services.
While there is absolutely nothing wrong with engaging with multiple vendors. We however recommend engaging with vendors that are able to offer a comprehensive service. This may be difficult for some as smaller firms will struggle with multiple specialisms. At One Digital Squad, we are able to offer a comprehensive service because we have key people specialising in each area. And because they are working together under one roof, our team is able to synergize better our project output are more cohesive if compared to individual service vendors.
2. Identify What Are Their Services & How It Can Fulfil Your Requirement
Sometimes, your digital marketing needs may not be limited to web design. As our previous articles have discussed, web design is only the window into your business. Without SEO efforts or Social Media Marketing, your website may get lost at page 100th of Google Search. Hence you may need to engage with a Web Designer, Social Media Marketing, Photographers, and various services.
While there is absolutely nothing wrong with engaging with multiple vendors. We however recommend engaging with vendors that are able to offer a comprehensive service. This may be difficult for some as smaller firms will struggle with multiple specialisms. At One Digital Squad, we are able to offer a comprehensive service because we have key people specialising in each area. And because they are working together under one roof, our team is able to synergize better our project output are more cohesive if compared to individual service vendors.
3. Check the agency’s website
Why is this important you may wonder? Well, we have encountered clients that complained of poor website design only to find that their agency has a bad website as well. Therefore, we believe web design agencies should have websites that are impeccable and practise good UI/UX design principles. Hence the saying “talk is cheap, action is deep” is implied here. Don’t settle in for empty promises, check your vendor’s website and determine the quality of their own work. This will save you from unnecessary cancellation costs and disputes from unsatisfactory work.
4. Do they have in-house content writers?
Copy writing are an essential part of website design. Texts in websites must be concise, attractive and SEO Optimized in order to take advantage of its design. We believe that web design and its content must complement each other to effectively communicate branding to customers in an engaging way. In addition, in-house content writers ensures that your website appears original to the readers. On top of that, original content is highly favoured by Google Indexing algorithms and boosts your SEO efforts. This is important if you want to increase your brand visibility in the online world.
4. Do they have in-house content writers?
Copy writing are an essential part of website design. Texts in websites must be concise, attractive and SEO Optimized in order to take advantage of its design. We believe that web design and its content must complement each other to effectively communicate branding to customers in an engaging way. In addition, in-house content writers ensures that your website appears original to the readers. On top of that, original content is highly favoured by Google Indexing algorithms and boosts your SEO efforts. This is important if you want to increase your brand visibility in the online world.
5. Agency’s SEO Knowledge & Capabilities
Some web agencies may only focus on Website Designing but not on SEO. Neglecting on SEO is a great mistake, it’s like opening a new business in a cave and expecting new customers to turn up. In this era web agencies are expected to know some basics about SEO because it is absolutely vital to get noticed by Google. However, it is important to know that Search Engine Optimization is a continued effort and not a one-time implementation. Depending on the nature of your business, a SEO specialist is needed to conduct keyword analysis and strategize a plan. Therefore, we recommend that web agencies to have some grasp on SEO so that customers will not end up with a dead website.
6. Is the web agency active in social media?
In today’s world, businesses that are not on social media are not taking advantage of the power of social presence. Social media is a powerful tool to attract new customers in a whole new dimension. When implemented correctly it can even support advertising efforts by harnessing the power of influence. We have to say there is no other way to do this without being active on social media. So why is it important for web agencies to be active on social media? The reason is a double-edged sword where at one point proves the legitimacy of their business and on the other end their knowledge in social media marketing. On the point of business legitimacy, social media enables businesses to be transparent about their services and what people think. We believe this encourages businesses to strive towards excellence!
6. Is the web agency active in social media?
In today’s world, businesses that are not on social media are not taking advantage of the power of social presence. Social media is a powerful tool to attract new customers in a whole new dimension. When implemented correctly it can even support advertising efforts by harnessing the power of influence. We have to say there is no other way to do this without being active on social media. So why is it important for web agencies to be active on social media? The reason is a double-edged sword where at one point proves the legitimacy of their business and on the other end their knowledge in social media marketing. On the point of business legitimacy, social media enables businesses to be transparent about their services and what people think. We believe this encourages businesses to strive towards excellence!
Getting your website built right from the ground up is important, which must be why you are researching online. We did not want to shower our readers numerous facts but only the core aspects to consider when choosing a web design agency.
If you have questions or require assistance, please do not hesitate to give One Digital Squad a call at 0122165500.
